About us

Drawing on over two decades of experience in the apparel industry. Hardcore has undertaken various roles, ranging from brand owner, franchiser, licenser to licensee, distributor and retailer. Our journey has taken us from a small shop to a business with 25 locations across China, Hong Kong, Macao, Taiwan, and Singapore including company-owned and franchised stores.

Additionally, we have expanded our reach to include over 25 points of sale in North America and evolved to include three licensed categories: eyewear, watches and leather products brand which are sold through the licensee at 80 retailers in Hong Kong, Macao and Taiwan.

In 2014, following the sold of our in house brand "Dusty", Hardcore embarked on a new venture dedicated to source high-quality products from around the world and distributing to Asian market.